2021 Marketing Trends to Read Up On Now
Change is good, though and as we reflect on 2020 and how different the marketing landscape is likely to look in 2021, we think it’s safe to say digital marketing specifically will have a much bigger part to play in 2021. It’s been a year full of unprecedented and unplanned events that have accelerated the digitalisation of […]
2021 Social Media Holiday Guide
It’s not always easy to update your social media profiles with fresh content, especially if your business doesn’t rely on product imagery. But, although it can sometimes be tricky to think of content inspiration, this doesn’t mean that you should give up all hope. With over 73% of businesses claiming that social media marketing has been effective […]
Last Minute Valentine’s Day Marketing Ideas
As a marketer, Valentine’s Day is a holiday that you can’t afford to ignore; even if you hate it. There’s no denying that this celebration has become incredibly commercialised over the years, but if you have a product to sell, use this to your advantage. After all, Valentine’s Day is worth more than £450 million […]
True or False – Should EVERY Business be Blogging in 2021?
Over the years, it has become apparent that Google favours sites with fresh and relevant content. But, as Google’s algorithms get smarter and quality guidelines get stricter, many businesses are left wondering how they can tailor their websites to suit. This is where the beauty of a blog comes in. Blogs can benefit businesses of […]
How to Build An Email Marketing List From Scratch
In order to keep up with consumer habits and trends, the world of marketing is forever evolving. But, just because you may be spending more time (and budget!) on contemporary communication methods, doesn’t mean you should forget about the traditional ones. In this particular case, email marketing. Widely considered an ‘old school’ means of communication, […]
Facebook Ads Not Working? 4 Critical Ad Set-Up Mistakes To Avoid
Within this guide, we will be taking you through why your Facebook Ads may not be working, highlighting the four most common set-up mistakes to avoid. Facebook currently has over 2.8 billion active users, making it a great place for businesses to focus on their marketing efforts. However, 62% of small business owners say their Facebook Ad campaigns […]
The Power Of Storytelling In Sales & Marketing
This guide will take you through the power of storytelling in marketing and sales, including how to apply it to your own strategies. “Don’t tell me the moon is shining; show me the glint of light on broken glass.” –Anton Chekhov Marketing and sales go hand in hand. You can’t have one without the other. But, to reap […]
What The Latest Google Core Algorithm Update Means For You
December 2020 Google core algorithm update Near enough every day, Google releases some form of update to improve our search experience. These updates are often so minimal that they go unnoticed, but over time, they team together to shape Google’s intelligence and overall performance. While we are usually left in the dark about small Google […]
Essex Chambers of Commerce Respected Member
We are thrilled to be part of the Essex Chambers of Commerce as one of their Respected Members. Essex Chambers of Commerce is one of 52 Chambers that are accredited and regulated by the British Chambers of Commerce (BCC). They provide businesses in Essex with a platform to be able to connect with other members, […]
Why You Should Spring Clean Your Digital Marketing Strategy
Why Should You be Improving Digital Marketing Strategy? Your approach to digital marketing should change in accordance with ever-changing audience behaviours and trends. No successful marketing campaign is a stagnant one, making it all the more crucial to keep up with the times and adapt your strategy to suit. This guide will take you through […]